L’il Critters for the WIN
Every small win with L’il Critters™ can lead to big milestones. We support your kiddo’s development with yummy gummies they will love.*
25+ Years of
Yummy Nutrition
From a Pediatrician Trusted Brand†, we've been making kids' nutrition delicious since 1998. Our high-quality standards and thorough testing ensure the best for your family. We make nutrition yummy, so your l’il sprout enjoys every tasty bite.
†In the Children’s Multivitamin Gummy Category
Our Pledge to Parents
We believe that it’s little habits that shape a lifetime: An extra hug. A bite of broccoli without a fight. A vitamin they ask for every day.
L’il Critters vitamins are by your side celebrating the small victories that add up to something incredible.
L’il Wins. Big Milestones.
Compare to See the Winner!
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| L’il Critters™ Gummy Vites Daily Multivitamin |
Leading Children’s Gummy Multivitamin |
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| Exclusively a Kids’ Brand |  |
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| First to Market | |
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| Serving Size | 1 gummy for ages 2-3 2 gummies for ages 4+ |
1 gummy for ages 2-3 2 gummies for ages 4+ |
| Cost Per Serving^ | $0.06 (1 gummy) $0.13 (2 gummies) |
$0.19 (1 gummy) $0.37 (2 gummies) |
| Flavors | 5 delicious flavors | 2 flavors |
| Pediatrician Trusted Brand† | |
^Circana MULO Price Per Unit L52W 8/31/2025
†in the Children's Multivitamin Gummy Category
Meet Cody: The Heart of L’il Critters
Our lovable mascot is living his BEAR-y best life! Learn more about his journey and how he inspires wellness habits.
MEET CODY
How We Got Here
1998
L’il Critters launches Gummy Vites to make nutrition fun and tasty!
2012
L’il Critters joins Church & Dwight, spreading even more gummy joy.
Today
L’il Critters is a beloved brand, proud to support fun and tasty nutrition for kiddos everywhere!
Questions?
Explore our FAQs to learn more about products, ingredients, and how L’il Critters can support your little sprout’s health and development*.
FAQs